Hoi An, October 4, 2026 – Organized by BelGroup Hospitality, Bánh Mì Anh Chín Festival 2026 took place at Bel Marina Hoi An Resort, attracting more than 450 guests. More than just a culinary experience, the event served as a real-world testing ground where different bánh mì recipes were introduced, sampled, and voted on, providing a foundation for the future development of the Bánh Mì Anh Chín brand.
Bánh Mì Anh Chín Festival: Discovering New Flavors Together
At the festival, five booths presented 10 bánh mì recipes developed by the culinary teams across BelGroup Hospitality’s properties, offering a variety of creative takes on the familiar Vietnamese banh mi.
From Bánh Mì Bún Chả to Roasted Beef Bánh Mì, each recipe showcased a distinct approach, bringing together familiar flavors and inspiration from local cuisine. Guests could sample the creations, discover new flavor combinations, and vote for their favorite banh mi.
Overview of the Bánh Mì Anh Chín Festival at Bel Marina Hoi An Resort
The ceremonial banh mi cutting officially opens the Bánh Mì Anh Chín Festival
Guests enjoy freshly baked, crispy banh mi at the festival
One of the festival’s highlights was the Bánh Mì Di Sản competition, featuring 10 banh mi recipes for guests to sample and vote on. The Signature Hoi An took home the Champion title with its Bánh Mì Bún Chả, while Bel Marina Hoi An Resort was named First Runner-up with its Roasted Beef Banh Mi. Lantern Hoi An Boutique and Legacy Hoi An Resort received Encouragement Awards. Meanwhile, the Organizing Committee unanimously awarded the Most Creative Booth prize to Sen Village Hoi An Resort & Spa for its lotus-themed booth.
The Signature Hoi An’s Bánh Mì Bún Chả, featuring flavorful grilled pork patties and a crispy baguette, won the Champion title at the Bánh Mì Di Sản competition
Sen Village Hoi An received the Most Creative Booth Award at the festival
Beyond the competition, the festival featured a variety of entertainment and interactive activities, including a bánh mì flavor guessing game, lucky draws, live music, and artistic and cultural performances. Combining culinary experiences with engaging activities, the festival created a lively atmosphere and offered guests an opportunity to connect and enjoy a memorable gathering in Hoi An.
Guests take part in traditional folk games at the Bánh Mì Anh Chín Festival
The Cau Ngu (Whale Worship) Festival performance was one of the cultural highlights of the event
Guests enjoy unique banh mi flavors during the Fastest Banh Mi Eating Challenge.
From Festival to Brand: The Journey of Bánh Mì Anh Chín
The Bánh Mì Anh Chín Festival 2026 marked the starting point and laid the foundation for BelGroup Hospitality’s journey toward developing and launching the Bánh Mì Anh Chín brand. Built around the spirit of “Vietnamese Banh Mi with a Local Fusion Twist,” the brand aims to bring the distinctive flavors of Vietnamese cuisine into a new, more approachable and contemporary dining experience.
By introducing its recipes to guests and gathering direct feedback from the very beginning, BelGroup Hospitality gained valuable insights to further research, refine its products, and shape the brand’s future flavor offerings. This approach places customer experience at the heart of product development, with the aim of creating bánh mì variations that preserve the spirit of Vietnamese cuisine while offering a fresh take on this beloved local staple.
ABOUT BELGROUP HOSPITALITY
BelGroup Hospitality is a hotel, resort and F&B outlet management and development group, inspired by the traditional beauty and cultural richness of each destination. The group is dedicated to crafting modern hospitality experiences that honor local heritage, expressed through thoughtful amenities, genuine service, and a strong sense of identity in every touchpoint, allowing guests to connect more deeply with the people and landscapes of Vietnam.
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