Continuing its journey of discovering and celebrating Vietnamese beauty, Miss Vietnam 2026 returns under the theme “Miền Hương Sắc”, celebrating the beauty of Vietnamese women not only through their appearance, but also through their strength, character, and positive contributions to the community.
As part of this year’s competition, BelGroup Hospitality serves as a Partner of the Miss Vietnam 2026 Humanitarian Project, contributing to the spirit of compassion and community responsibility that lies at the heart of the competition.
Shared Values with Miss Vietnam
Speaking at the press conference ahead of the Miss Vietnam 2026 Preliminary Round on October 6, Ms. Vu Thi Thanh Nhan, Strategic Director of BelGroup, shared that BelGroup chose to support Miss Vietnam as it is one of the most prestigious and longest-standing beauty pageants in Vietnam, with a strong platform for celebrating and inspiring the image of Vietnamese women.
Ms. Vu Thi Thanh Nhan at the press conference ahead of the Miss Vietnam 2026 Preliminary Round
According to Ms. Nhan, the value of Miss Vietnam lies not only in discovering a representative of Vietnamese beauty, but also in its community-focused activities and the positive impact that contestants can create throughout the competition.
Representatives of BelGroup Hospitality and other attendees during the flower presentation and commemorative photo session.
“Hương sắc” is not only reflected in the beauty of landscapes and culture, but also in the beauty of the Vietnamese people. BelGroup Hospitality shares common values with the Humanitarian Project, where contestants have the opportunity to promote compassion, community responsibility, and create meaningful, practical contributions,” said Ms. Vu Thi Thanh Nhan.
From Community Engagement to Meaningful Contributions
Becoming a Partner of the Miss Vietnam 2026 Humanitarian Project also provides BelGroup Hospitality with an opportunity to continue contributing to initiatives that support local communities.
Over the years, BelGroup Hospitality has implemented various community initiatives across Vietnam. Notably, through the “Dream School” Project, which was inaugurated in March 2026, BelGroup Hospitality contributed to improving school facilities and creating better learning environments for students in Ha Tinh Province.
Representatives of BelGroup Hospitality and the Top 3 Miss Vietnam 2024 at the ribbon-cutting ceremony for the “Dream School” Project.
From these initiatives, BelGroup Hospitality aims to make meaningful contributions that respond to the specific needs of each local community, particularly in education, community development, and destination development.
Alongside its community initiatives, BelGroup Hospitality has projects across hotels, resorts, and F&B in major cities and destinations throughout Vietnam, including Da Nang, Hoi An, Nha Trang, and Phan Thiet. This presence across diverse destinations also enables BelGroup Hospitality to work alongside Miss Vietnam in showcasing attractive travel destinations, bringing the beauty of local landscapes, culture, and communities closer to the public.
ABOUT BELGROUP HOSPITALITY
BelGroup Hospitality is a hotel, resort and F&B outlet management and development group, inspired by the traditional beauty and cultural richness of each destination. The group is dedicated to crafting modern hospitality experiences that honor local heritage, expressed through thoughtful amenities, genuine service, and a strong sense of identity in every touchpoint, allowing guests to connect more deeply with the people and landscapes of Vietnam.
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