Da Nang, June 2026 – Ngon Pho Da, the second restaurant under the Ngon Pho chain by BelGroup Hospitality, officially opens its doors at 300 Vo Nguyen Giap, Ngu Hanh Son District, Da Nang City. Following the success of Ngon Pho Hoi in Hoi An, Ngon Pho Da brings an authentic Vietnamese dining experience, rich in the comforting flavors of home, within a spacious setting that accommodates up to 280 guests across two floors. The restaurant is further distinguished by a curated series of weekly cultural performances, an evocative highlight that sets it apart in the vibrant coastal city.
With the slogan “Homey Authentic Vietnamese Cuisine,” Ngon Pho Đa embodies the spirit of homey, authentic Vietnamese cuisine, where each dish not only celebrates bold, traditional flavors but also evokes a sense of comfort and belonging, like returning to a cherished kitchen. Amid the lively rhythm of Da Nang, the restaurant offers a gentle pause, an inviting space where Vietnamese flavors are thoughtfully curated and shared with genuine care.
Amid the vibrant rhythm of Da Nang, Ngon Phố Đà unfolds as a warm and gentle pause, where guests can rediscover familiar flavors through the spirit of savor Vietnamese tastes, embrace the warmth of home. More than just a meal, it is a sense of belonging, awakened through every traditional Vietnamese dish, in the balance of seasoning, the elegance of presentation, and the thoughtful care woven into each experience.
A small corner showcasing traditional Vietnamese áo dài and áo Nhật Bình within the restaurant
With a menu of more than 90 dishes, Ngon Pho Da offers a refined curation of traditional Vietnamese cuisine, where familiar dishes are thoughtfully elevated and reimagined with greater depth of flavor. Highlights range from the rich, aromatic grilled half-chicken in Central Highlands “wild-pepper” sauce, evoking the mountains of Tay Nguyen; to the briny savor of salt-roasted sun-dried shrimp carrying the breath of the sea; and the delicate harmony of crab spring rolls served with fresh rice vermicelli and herbs.
Alongside these, vegetarian offerings such as the Vegetarian hotpot bring a sense of lightness and balance, allowing every guest, whether drawn to bold or subtle flavors, to discover their own version of “home” in every bite.
Beyond individual dishes, Ngon Pho Da also revives the spirit of a traditional Vietnamese family meal, where dishes are artfully arranged, abundant in color and flavor, and meant to be shared. In that warm, intimate setting, each dish becomes more than taste; it becomes a thread of connection, guiding diners back to the familiarity of family meals, where the essence of “home” is felt through shared stories and moments of togetherness.
A traditional Vietnamese family meal at Ngon Phố Đà
More than a place to dine, Ngon Pho Da recreates a vivid slice of Da Nang’s rhythm through immersive cultural experiences. At its heart is the iconic Phu Chiem noodle street vendor, recreated within the restaurant grounds as an authentic everyday scene, where guests can watch artisans craft, prepare, and serve the noodles fresh on the spot, a true slice of daily life in the Quang region.
The atmosphere comes alive with performances of traditional Vietnamese attire, celebrating timeless elegance, alongside a rotating series of themed art shows held weekly. From Mystical Royal Court, to Enigmatic Champa Nights, and the vibrant Whale Worship Festival, each evening unfolds as a cultural story, told through sound, color, and emotion.
The Phu Chiem noodle street vendor in the restaurant’s outdoor area
Traditional Vietnamese costume performances and artistic shows take place on selected evenings throughout the week
Within this flow, each experience becomes a gentle touchpoint to the region’s identity, where guests do not simply dine, but fully immerse themselves in the spirit of Da Nang. Ngon Pho Da thus unfolds as a soft invitation in the heart of this coastal city, a place where the journey of discovery goes beyond sunlit streets, lingering instead in familiar flavors, allowing one to savor Vietnamese tastes while holding close the warmth of home.
INFORMATION FOR GUESTS
Address: 300 Vo Nguyen Giap, Ngu Hanh Son District, Da Nang City
Opening Hours: 10:00 – 22:00 | Daily
Reservations: (+84) 911 694 669
Website: www.ngonphoda.com
Facebook: https://www.facebook.com/NgonPhoDa.official
ABOUT NGON PHO RESTAURANT CHAIN
Ngon Pho is a Vietnamese restaurant chain under BelGroup Hospitality, founded with the mission of preserving and sharing the authentic flavors of Vietnamese home-style cuisine. Following the debut of Ngon Pho Hoi in Hoi An, Ngon Pho Da in Da Nang marks the second destination in a journey that brings the essence of Vietnamese culinary heritage closer to both local and international guests.
ABOUT BELGROUP HOSPITALITY
BelGroup Hospitality is a hotel and resort management and development group, inspired by the traditional beauty and cultural richness of each destination. The group is dedicated to crafting modern hospitality experiences that honor local heritage, expressed through thoughtful amenities, genuine service, and a strong sense of identity in every touchpoint, allowing guests to connect more deeply with the people and landscapes of Vietnam.
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