Da Nang, June 2026 – Continuing the journey of the Ngon Phố restaurant collection by BelGroup Hospitality, and following the success of Ngon Phố Hội in Hoi An, Ngon Phố Đà officially soft opens in the coastal city of Da Nang, bringing with it a refined slice of local life, vibrant, familiar, and rich in identity.
With the slogan “Homey Authentic Vietnamese Cuisine,” Ngon Phố Đà embodies the spirit of homey, authentic Vietnamese cuisine, where each dish not only celebrates bold, traditional flavors but also evokes a sense of comfort and belonging, like returning to a cherished kitchen. Amid the lively rhythm of Da Nang, the restaurant offers a gentle pause, an inviting space where Vietnamese flavors are thoughtfully curated and shared with genuine care.
Amid the vibrant rhythm of Da Nang, Ngon Phố Đà unfolds as a warm and gentle pause, where guests can rediscover familiar flavors through the spirit of savor Vietnamese tastes, embrace the warmth of home. More than just a meal, it is a sense of belonging, awakened through every traditional Vietnamese dish, in the balance of seasoning, the elegance of presentation, and the thoughtful care woven into each experience.
A small corner showcasing traditional Vietnamese áo dài and áo Nhật Bình within the restaurant
The menu at Ngon Phố Đà is a refined curation of traditional Vietnamese cuisine, where familiar dishes are thoughtfully elevated and reimagined with greater depth of flavor. From the rich, aromatic half a chicken grilled with central highlands ”wild pepper” sauce that evokes the highlands, to the delicate harmony of square crab rolls served with fresh noodles & herbs, each element comes together in a well-rounded culinary journey.
Alongside these, vegetarian offerings such as the Vegetarian hotpot bring a sense of lightness and balance, allowing every guest, whether drawn to bold or subtle flavors, to discover their own version of “home” in every bite.
Beyond individual dishes, Ngon Phố Đà also revives the spirit of a traditional Vietnamese family meal, where meal where dishes are artfully arranged, abundant in color and flavor, meant to be shared. In that warm, intimate setting, each dish becomes more than taste; it becomes a thread of connection, guiding diners back to the familiarity of family meals, where the essence of “home” is felt through shared stories and moments of togetherness.
A traditional Vietnamese family meal at Ngon Phố Đà
More than a place to dine, Ngon Phố Đà recreates a vivid slice of Da Nang’s rhythm through immersive cultural experiences. Here, the image of a humble mì Quảng street vendor is brought into the restaurant space as an authentic everyday scene, where guests can watch artisans craft the noodles, prepare, and serve them fresh on the spot.
The atmosphere comes alive with performances of traditional Vietnamese attire, celebrating timeless elegance, alongside a rotating series of themed art shows held weekly. From Mystical Royal Court, to Enigmatic Champa Nights, and the vibrant Whale Worship Festival, each evening unfolds as a cultural story, told through sound, color, and emotion
The Phú Chiêm Mì Quảng cart set in the restaurant’s outdoor area
Traditional Vietnamese costume performances and artistic shows take place on selected evenings throughout the week
Within this flow, each experience becomes a gentle touchpoint to the region’s identity, where guests do not simply dine, but fully immerse themselves in the spirit of Da Nang. Ngon Phố Đà thus unfolds as a soft invitation in the heart of this coastal city, a place where the journey of discovery goes beyond sunlit streets, lingering instead in familiar flavors, allowing one to savor Vietnamese tastes while holding close the warmth of home.
Other News
