Throughout every stay, some of the most meaningful values are created not only by a beautiful room, a delightful meal, or a memorable destination, but also by the feeling of being welcomed, understood, and appreciated each time guests return.
With a desire to offer more than simply a stay, BelGroup Hospitality introduces Bel Privilege, a loyalty program designed for guests who choose to stay and dine within the BelGroup Hospitality system, offering a range of exclusive privileges, benefits, and experiences across the Group’s destinations.

Holiday Beach Hotel Danang located along My Khe Beach, offering a variety of restaurants and beachfront activities.
Enjoy a stay at The Signature Hoi An, featuring distinctive Indochine-inspired architecture and one-of-a-kind cultural experiences.
Discover the coastal city of Nha Trang at Vesna Hotel Nha Trang, ideally located right by the beach

Phú Hải Beach Resort & Spa Phan Thiet, where lush tropical greenery meets a private stretch of coastline, offering a tranquil retreat immersed in nature.
Bel Privilege is designed with four membership tiers: Bronze, Silver, Gold, and Platinum. Upon registration, members are automatically enrolled at the Bronze tier and can immediately enjoy exclusive member benefits, including special room rates when booking directly, as well as dining privileges and cultural experiences across destinations within the system, from savoring authentic Vietnamese cuisine to discovering the distinctive cultural values of each region. Best of all, Bel Privilege is completely free to join, with benefits activated from the very first stay.
As members continue their journey with BelGroup and meet the program’s qualifying criteria, they may be upgraded to the Silver, Gold, and Platinum tiers, unlocking an increasingly extensive range of benefits and privileges that bring greater value to every stay and service experience at BelGroup Hospitality.
Guests can visit the website or scan the QR code on promotional materials available at the property to sign up as members.
Rather than simply accumulating stays, Bel Privilege is designed to build a lasting relationship between guests and the brand, where every year of continued engagement is recognized and valued. Membership tiers are applied on an annual basis, with spending not carried over from one year to the next. The system automatically updates each member’s tier based on the criteria achieved, ensuring that every member is recognized according to their actual journey with Bel Privilege.
Guests are assisted with registering for Bel Privilege membership.
Beyond stay-related benefits, Bel Privilege opens the door to a broader journey of discovery, where every destination offers an opportunity to savor local cuisine, immerse in local culture, and explore the distinctive values of some of Vietnam’s renowned destinations, from Hoi An and Da Nang to Nha Trang and Phan Thiet.
Choosing a BelGroup Hospitality hotel means more than simply selecting a place to stay. It is also an opportunity to discover new destinations, experience different styles of hospitality, and enjoy consistent care across the system.
Experience the cultural tradition of making Mi Quang at Ngon Pho Hoi Restaurant (Hoi An).
A Signature Vietnamese Family-Style Feast at Ngon Pho Da Restaurant (Da Nang)
Through BelGroup Hospitality’s portfolio of accommodations, dining venues, and experiences, guests can discover destinations across Vietnam, from riverside resorts along the Hoai River and tranquil retreats in the countryside of Hoi An to beachfront stays in Da Nang, and into the Vietnamese culinary spaces of Ngon Pho, where cuisine, performing arts, and culture come together in one complete experience.
ABOUT BEL PRIVILEGE
Joining Bel Privilege is the first step toward unlocking a more rewarding journey of experiences with BelGroup. Through the program’s official channels, members can access exclusive offers and benefits on the BelGroup Hospitality website. Looking ahead, Bel Privilege will continue to evolve with new experiences, making every return more than just a stay, but a memorable experience to look forward to.
ABOUT BELGROUP HOSPITALITY
BelGroup Hospitality is a hotel and resort management and development group, inspired by the traditional beauty and cultural richness of each destination. The group is dedicated to crafting modern hospitality experiences that honor local heritage, expressed through thoughtful amenities, genuine service, and a strong sense of identity in every touchpoint, allowing guests to connect more deeply with the people and landscapes of Vietnam.
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